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Measuring Brand Equity Concepts by Ahyarul Ichsan is a document available to read on EtoBox.
What is Measuring Brand Equity Concepts about?
The document discusses brand equity and concepts for measuring sources and outcomes of brand equity. It defines brand equity as the added value provided to products and services based on customer associations and behaviors with a brand. It also describes several models for measuring brand equity, including assessing brand differentiation, perceived quality, brand associations, and brand loyalty. The goal is to understand how to build, measure, and manage strong brand equity that creates competitive advantag
- Author
- Ahyarul Ichsan
- Language
- EN