Can I read America's favorite food : the story of Campbell Soup Company on EtoBox?

America's favorite food : the story of Campbell Soup Company by Collins, Douglas, 1945- is a book available to read on EtoBox.

What is America's favorite food : the story of Campbell Soup Company about?

Campbell's Origins Go Back To 1869, When Joseph Campbell And Abraham Anderson Created A Business In Preserved Foods. Jams, Jellies, Fruits, And Vegetables In Cans Were The Staples Of The Company Until 1897, When Dr. John T. Dorrance, A Nephew Of One Of The Company's Executives Then Working For $7.50 A Week, Invented Condensed Soup. Trained As A Chemist, Dorrance Had Also Studied Cooking With Gourmet Chefs In Europe And His Combined Skills Proved The Key To Success. Within Twenty Years He Not Only Owned The Company, But Also Demonstrated A Marketing Genius That Nearly Eclipsed His Other Talents; Selling Soup At Ten Cents A Can He Was Taking In Some Fifteen Million Dollars A Year By 1915. Douglas Collins Narrates The History With Gusto, Weaving Into The Company's Development Interesting Facts About The Origins Of Soup Itself And About How America's Working Women (who Also Remained Homemakers) Came To Rely On Convenience Foods.^ Here, Too, Are Insights Into The Skillful Advertising And Marketing Decisions That Have Made Campbell Soup Company A Model Of Successful Business Practice: The Adoption Of The Red And White Label (1898), The Creation Of The Campbell Kids (1904) - Who Remain Fi

Author

Collins, Douglas, 1945-

Publisher

New York, N.Y. : H.N. Abrams

Published

1994

Language

EN

ISBN

9780810919525

Subjects

Economics, Management, History