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Olay is a $2 billion global skin care brand launched in 1957. In India, Olay launched its anti-aging cream Total Effects in six major cities initially. It has since expanded distribution and launched marketing campaigns in India. The anti-aging skin care market in India is growing at 16% annually and valued at $60 million, with the premium segment growing fastest. Olay is targeting India

Author

Chayanika Rana

Language

EN