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Business Research (Bec324) : University of Fort Hare Department of Business Management Semester Assignment 1 2021 by stanely ndlovu is a document available to read on EtoBox.
The ABSA bank undertook extensive marketing research involving over 130,000 conversations with customers, shareholders, and other stakeholders to inform its rebranding process. This included speaking to over 4,400 colleagues to help co-create the new brand. The research was important to gather stakeholder insights and feedback to ensure the new brand would resonate with them. It also allowed the bank to redefine its organizational purpose and values based on input from stakeholders, rather than having them
- Author
- stanely ndlovu
- Language
- EN