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What is Mid-Term Marketing Strategy Assignment about?

The document provides details for a mid-term group assignment assessing marketing strategy for a university course. Students must: [1] Analyze the marketing strategy of a selected company using the DIEP model, describing, interpreting, evaluating, and planning; [2] Present their analysis in a 30-50 slide PowerPoint with references; and [3] Participate in a 20-minute oral presentation with Q&A. The assignment will be graded based on content, presentation skills, linkage to learning outcomes, and discussion,

Author

Võ Phạm Song Toàn

Language

EN