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BOS Brands is looking to expand its iced tea brand internationally in a way that remains true to its high-touch, personable brand. Key strategies for expansion include spreading awareness of the health benefits of iced tea compared to soda, investing in targeted advertising campaigns, innovating new products, collaborating with large retailers, and ensuring legal compliance in new markets. The recommendation is to first expand into Europe by negotiating with distributors, empowering regional marketing teams

Author

Priya Mehta

Language

EN