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Color meaning and context: Comparisons of semantic ratings of colors on samples and objects by Charles Taft is a Physics and Astronomy article available to read on EtoBox.

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This article reports the results of a study com-research either the subject is asked to rank a set of color chips by preference or to rate them against one or more paring semantic ratings of color samples (chips) with those of the same colors applied to a variety of familiar semantic scales, such as beautiful-ugly, loud-discreet, etc. A critical question is, however, whether preferences objects. Subjects rated a set of 13 color chips and 5 sets of objects, each appearing in the same 13 colors, against for and meanings of isolated color chips are generalizable to contextualized colors. Specifically, is a color judged 5 bipolar, 7-step semantic differential scales. The scales consisted of beautiful-ugly, elegant-vulgar, loud-dis-to be beautiful, elegant, or warm when presented as a chip equally beautiful, elegant, and warm when applied creet, masculine-feminine, and warm-cold. Analyses performed on the data indicated that generally few significant to the surface of an object such as a sofa, chair, etc.? Despite longstanding criticisms of color research for ig-differences existed between chip and object ratings for the same color; when such differences existed, the chip noring context

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Author

Charles Taft

Publisher

John Wiley and Sons; Wiley (John Wiley & Sons); John Wiley & Sons Inc.; Wiley (ISSN 0361-2317)

Published

1997

Language

EN

Field

Physics and Astronomy (Physical Sciences)