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What is Distribution Decisions in Marketing about?

Distribution involves making products available to customers through marketing channels. Key aspects of distribution include time, place and possession utilities which involve making goods available when and where customers want them. Distribution channels involve intermediaries like wholesalers and retailers and activities like transportation and warehousing. Channel conflicts can arise due to issues like incompatible goals or communication gaps between intermediaries. Managing channel dynamics requires ad

Author

Anisha Adhikari

Language

EN