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Understanding Technopreneurship by Thirdaine Medz Gaña is a document available to read on EtoBox.
What is Understanding Technopreneurship about?
The document discusses technopreneurship and the technopreneurial process. It defines a technopreneur as an entrepreneur who uses technology as a driver to transform resources into goods and services. The technopreneurial process involves idea generation, screening, business analysis, prototyping, test marketing, and evaluation. It also discusses intrapreneurs, who create new ventures within existing companies. Examples provided include Ken Kutaragi of Sony, who helped develop the pioneering PlayStation con
- Author
- Thirdaine Medz Gaña
- Language
- EN