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This research examines the role of media in the phenomenon of Cancel Culture, particularly on Instagram, through a qualitative study focusing on the accounts of @arawindak and @kite.entertainment. It highlights how social media accelerates the boycott process and amplifies the impact of Cancel Culture, urging individuals to be more cautious in their actions. The study employs virtual ethnography and Technological Determinism theory to analyze the cultural implications of media on society

Author

tangtangomurice

Language

EN