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Chanel, founded by Coco Chanel, is a global luxury brand known for its timeless elegance and innovative fashion, with key milestones including the launch of Chanel No. 5 and the Little Black Dress. The brand has strategically expanded internationally, employing various entry strategies to adapt to local markets while maintaining a strong presence in Europe, North America, and Asia. With a revenue of $17.2 billion in 2022, Chanel faces competition from other luxury brands but continues to thrive by balancing

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