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What is EPRG Framework in International Marketing about?

This document discusses the EPRG framework for international marketing orientations. It describes four orientations - ethnocentric, polycentric, geocentric, and regiocentric. Ethnocentric orientation uses a home country focus, while polycentric uses a host country focus through localization. Geocentric seeks a balance through a "think global, act local" approach. Regiocentric uses a regional approach for groups of countries with similar characteristics. Examples are provided for each orientation to illustra

Author

akshay yadav

Language

EN