About this document
Facebook Ads Funnel Cheat Sheet by Pablo Arano is a document available to read on EtoBox.
The document provides guidance on using Facebook for marketing purposes by discussing three key stages in the customer funnel: prospecting, re-engagement, and remarketing. Prospecting focuses on finding new potential customers and should receive 60% of time and budget. Re-engagement builds trust with warmer leads and gets 10-20% of resources. Remarketing is the final push to convince interested customers to purchase by offering special promotions to those who have engaged with the brand.
- Author
- Pablo Arano
- Language
- EN