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25 31GJBEM+9725+ Shorth+Paper Ed Sab by Dewi Gita is a document available to read on EtoBox.

This study evaluates the application of the SERVQUAL model in the tourism industry, focusing on its effectiveness in measuring service quality across hospitality, travel, and destination management sectors. The findings indicate that different tourism segments prioritize various SERVQUAL dimensions, such as reliability and assurance in adventure tourism and empathy in resort settings, while also highlighting challenges like cultural differences and the integration of technology. The research emphasizes the

Author

Dewi Gita

Language

EN