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Consumer Analytics Course Overview by Kimesha Brown is a document available to read on EtoBox.

What is Consumer Analytics Course Overview about?

This document provides the course outline for the Consumer Analytics course, part of the Master of Science in Marketing and Data Analytics program. The 3 credit, 12-week course will be delivered online and teach students how to utilize data analytics to develop customer-centric marketing strategies and gain insights about consumer decision-making. Students will complete group assignments, presentations, and a final exam to assess their learning. Topics covered include customer data collection, logistic regr

Author

Kimesha Brown

Language

EN