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Research Methods for Business: A Skill Building Approach by Uma Sekaran is a nonfiction available to read on EtoBox.

What is Research Methods for Business: A Skill Building Approach about?

Ethical Issues Relating To Research And The Aspects Of Business, Data Collection, And Data Analysis Are Integrated Throughout The Book. * The Issues In Cross-national Research In Sampling And Data Collection Are Thoroughly Discussed. * The Qualitative-quantitative Aspects Of Research Are Brought Together Through A Case Study On The Final Chapter. Introduction To Research -- Scientific Investigation -- Technology And Business Research -- The Research Process: Steps 1 To 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 And 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements Of Research Design -- Experimental Designs -- Measurement Of Variables: Operational Definition And Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis And Interpretation -- The Research Report -- Managerial Decision Making And Research -- Module: A Refresher On Some Statistical Terms And Tests. Uma Sekaran. Includes Bibliographical References (p. 426-431) And Index.

Who reads Research Methods for Business: A Skill Building Approach?

Author

Uma Sekaran

Publisher

John Wiley & Sons, Incorporated

Published

2002

Language

EN

ISBN

9780471384489

Category

nonfiction

Subjects

Management, Business