About this document
Telecom Pricing Strategies Overview by Spandana Alapati is a document available to read on EtoBox.
1) Price is a key element of the marketing mix that generates revenue but must be determined based on many factors including customers, competition, and marketing strategy. 2) The Indian telecom industry has evolved through three phases from 1995-present, with prices dropping significantly from Rs. 14/min to as low as Rs. 1/sec currently, driven by competition and new entrants. 3) Telecom providers maximize revenue through various pricing methods including product line pricing with different plans and b
- Author
- Spandana Alapati
- Language
- EN