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PepsiCo Marketing Channel Analysis by Faizan Ch is a document available to read on EtoBox.
What is PepsiCo Marketing Channel Analysis about?
PepsiCo operates a three-level marketing channel to distribute its products worldwide. At the top level, PepsiCo manufactures products and sells them to distributors. Distributors then sell to wholesalers, who sell to retailers. Retailers are the final point of sale to end users. PepsiCo uses an intensive distribution approach to ensure its products are widely available. It provides incentives like free refrigeration units to retailers to exclusively sell Pepsi products. However, gaps still exist in meeting
- Author
- Faizan Ch
- Language
- EN