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Unit 7 CRM and SCM - 1 by smritikadel123 is a document available to read on EtoBox.
What is Unit 7 CRM and SCM - 1 about?
The document provides an overview of Customer Relationship Management (CRM) and Supply Chain Management (SCM), detailing the definitions, types, and benefits of CRM systems, as well as the role of information technology in supporting SCM. It emphasizes the importance of people, strategy, processes, and technology in successful CRM implementation and outlines various CRM types, including cloud-based, mobile, open-source, social, and real-time CRM. Additionally, it describes the supply chain as a system for p
- Author
- smritikadel123
- Language
- EN