About this document
Fundamentals of Global Marketing Overview by Maruf Chowdhury is a document available to read on EtoBox.
This document provides an overview of key concepts in marketing, including definitions of marketing, a discussion of different marketing philosophies (production/selling concept vs marketing concept), the importance of understanding customer needs and satisfaction, and the marketing process of situation analysis, strategy, mix decisions, and implementation/control. It also covers the marketing environment and how marketers must analyze internal/micro/macro factors that influence their ability to satisfy cus
- Author
- Maruf Chowdhury
- Language
- EN