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What is Linguistic Landscapes in Small Businesses about?

This study examines the word formation in the linguistic landscapes of small businesses in General Santos, focusing on marketing and advertising. The research identifies various types of word formations, including misspellings, coining, compounding, and inflection, with English being the predominant language used. Results indicate that misspellings are common, and marketing and advertising make up the majority of the linguistic landscapes observed.

Author

Psychology and Education: A Multidisciplinary Journal

Language

EN