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Key factors that affect consumer decisions include finance, price, marketing, age, gender, convenience, service, and environmental concerns. [Finance and disposable income determine what products consumers can regularly purchase. Price is also a major factor, as consumers want the best value. Marketing, such as advertising, plays an important role in influencing consumers and drawing their attention to products.] Consumer wants change as they age. Gender also influences decisions, as products are often mark

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user123

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EN