About this document

Duetti Ice Cream: Handmade Gelato Insights by ScribdTranslations is a document available to read on EtoBox.

Duetti Ice Cream, founded in February 2012 by the Manicone brothers, specializes in handmade Italian gelato without preservatives or colorings and currently operates without a physical store. The company aims to capture a market share in Cochabamba, targeting middle to upper-class consumers aged 5 to 80, and plans to implement a marketing campaign to promote its unique, natural product offerings. The marketing strategy includes product differentiation, competitive pricing, and a focus on direct distribution

Author

ScribdTranslations

Language

EN