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This dissertation analyzes the relationship between marketing mix and performance of purified drinking water manufacturing businesses in Yangon, Myanmar. The study examines how business characteristics relate to marketing mix practices and how marketing mix affects performance. Performance is measured by sales revenue, sales volume, profit, and number of employees. Data was collected through surveys of 84 businesses in Yangon. Linear regression analysis is used to test hypotheses about the relationships bet

Author

hein

Language

EN