Can I read The Multinational Mission Balancing Local Demands and Global Vision on EtoBox?

The Multinational Mission Balancing Local Demands and Global Vision by Coimbatore K Prahalad; Yves Lucien Doz is a book available to read on EtoBox.

What is The Multinational Mission Balancing Local Demands and Global Vision about?

The Multinational Mission, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms - including General Motors, GTE, IBM, Philips, Brown Boveri, Nippon (a disguised Japanese corporation), Corning Glass Works, Massey Ferguson, and Ciba-Geigy - provides an explicit logic and a basis for top management to act. Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach to competing in the global marketplace. This incisive study begins with the that every business in a global setting is subject to the pressures of central coordination, of the integration of activities across borders ,and of the autonomy of the subsidiaries to respond to local demands. It goes on to show how senior managers can analyze and weigh the impact of essential factors ranging from host and home government intervention, labor unions, customer needs, technological demands, cost reduction, access to raw materials and energy, and distribution, It examines the

Author

Coimbatore K Prahalad; Yves Lucien Doz

Publisher

Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International : Simon & Schuster

Published

1999

Language

EN

ISBN

9780029250501

Subjects

Management, Business, Finance