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What is Chiến Lược Marketing Ví MoMo about?

This document presents a marketing plan for MoMo, a digital wallet service in Vietnam. It begins with an analysis of the company, environment, market and competitors. Some key issues identified are that MoMo is the first SMS-based money transfer service in Vietnam, so understanding of customer needs is still limited. The service is also still new to many customers. The goals are to increase brand awareness among the target customer segment of low-income workers, and expand the MoMo money transfer point netw

Author

minh

Language

EN