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Customer Engagement Strategies in Ecommerce by Shahanshah Alam is a document available to read on EtoBox.

What is Customer Engagement Strategies in Ecommerce about?

This document discusses strategies for customer engagement and acquisition. It notes that customer retention and lifetime value are more important metrics than short-term metrics like click-through rates. It recommends identifying the most profitable customer segments and tracking cohorts to understand long-term profitability. It also discusses using paid, owned, and earned media to influence customers during their purchase journey, with a focus on personalization, retargeting, social media influence, and a

Author

Shahanshah Alam

Language

EN