About this document

Marketing Strategies for SMEs Restaurants by Firqi Bray is a document available to read on EtoBox.

This document summarizes a study on the role of promotional mix as a moderating variable between customer orientation, competitor orientation, and marketing performance of small and medium restaurants in Sragen Regency, Central Java, Indonesia. The study found that customer orientation and competitor orientation positively and significantly influence marketing performance. Promotional mix moderates the effect of customer orientation and competitor orientation on marketing performance. The study used a sampl

Author

Firqi Bray

Language

EN