Can I read Beam, Straight Up : The Bold Story of the First Family of Bourbon on EtoBox?

Beam, Straight Up : The Bold Story of the First Family of Bourbon by Fred Noe and Jim Kokoris is a history book available to read on EtoBox.

What is Beam, Straight Up : The Bold Story of the First Family of Bourbon about?

<b>An insider's look at the Jim Beam brand, from a 7th generation Master Distiller</b> <p>Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, <i>Beam, Straight Up</i> is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.</p> <ul> <li>Includes details of Fred Noe's life on the road, spreading the bourbon gospel</li> <li>Describes Fred's journey to becoming the face of one of America's most iconic brands</li> <li>Shares a simple primer on how bourbon is made</li> <li>Offers cocktail and food recipes</li> </ul> <p>For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, <i>Beam, Straight Up</i> will detail the family business, and its role in helping to shape it.</p>

Who reads Beam, Straight Up : The Bold Story of the First Family of Bourbon?

Author

Fred Noe and Jim Kokoris

Publisher

Wiley Professional Development (P&T)

Published

2012

Language

EN

ISBN

9781118438138

Category

history

Subjects

History, Management, Biography

Rating

3.9 / 5 (36 ratings)

Updated

2026-03-14