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How To Develop Successful New Products by Patrick, Jerry is a business book available to read on EtoBox.

What is How To Develop Successful New Products about?

"A huge leap forward in understanding and improving industrial innovation. It is equivalent to discovering a new fundamental! Organizations that take advantage of this awareness . . . will undoubtedly have a distinct competitive edge." -- Bobby M. Phillips Research Fellow Eastman Chemical Company "A clear, precise explanation of why so many new products fail and a challenging blueprint for raising the success rate. Patrick combines the academic discipline of a scholar with the anecdotal knowledge of a practitioner, scars and all, to produce a valuable guide to successful new product development. A must-read." -- Martin Edenbaum Technical Consultant Medical Product Development "Jerry Patrick's novel and innovative theories and approaches are realistic, practical, and applicable to real-life product development and promotion." -- Theresa A. Vialpondo-Spittler President and Chief Executive Officer VIA Enterprises, Inc. "Patrick's work for our global clients has reflected the incisive, creative strategies described in this book. . . . We've worked together, globally, for almost ten years, and his theories and research procedures continue to generate actionable results for us. He is an

Who reads How To Develop Successful New Products?

Author

Patrick, Jerry

Publisher

Lincolnwood, Ill.: NTC Business Books ; Chicago: American Marketing Association

Published

1997

Language

EN

ISBN

9780844236629

Category

business

Subjects

Management, Business, Marketing

Rating

5 / 5 (1 ratings)

Updated

2026-03-14