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Understanding Customer Needs and Wants by Sagir Mehmood is a document available to read on EtoBox.
What is Understanding Customer Needs and Wants about?
The document discusses the differences between customer needs, wants, and desires. It states that needs are basic requirements for survival like food, clothing, and shelter. Wants fulfill needs and are things that are demanded or asked for but not essential like using a particular soap. Desires are a step beyond wants and represent a feeling of longing or craving for something enjoyable or satisfying like premium cars or 5-star hotels. The document provides examples of products that fall under needs, wants,
- Author
- Sagir Mehmood
- Language
- EN