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Unilever Pakistan by muntaquir is a document available to read on EtoBox.
What is Unilever Pakistan about?
Walls is the market leader in the Pakistani ice cream market. It uses a combination of push and pull strategies to promote its products. For pull strategies, it spends heavily on advertising to build consumer demand. Its advertising objectives are to inform, persuade, and remind consumers about its brands. It uses various media and celebrities to advertise. For sales promotions, it offers discounts, coupons, and special offers. Walls also focuses on building strong public relations with customers, distribut
- Author
- muntaquir
- Language
- EN