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E-Loyalty and E-Satisfaction in E-Commerce by DrPhani Bhaskar is a document available to read on EtoBox.

What is E-Loyalty and E-Satisfaction in E-Commerce about?

This document discusses e-loyalty and e-satisfaction in e-commerce. It suggests that building brand awareness through marketing activities can increase brand loyalty for e-retailers. Satisfaction positively influences e-loyalty for online consumers. The literature review discusses definitions of e-loyalty, word-of-mouth marketing, repeat purchasing intentions, online retailing trends, and the importance of brand image and satisfaction.

Author

DrPhani Bhaskar

Language

EN