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Alexander Jaakkola Customer Engagement 2015 Customer Engagement Behaviours and Value by AULIA KAMALIA is a document available to read on EtoBox.

What is Alexander Jaakkola Customer Engagement 2015 Customer Engagement Behaviours and Value about?

This chapter explores customer engagement behaviors (CEBs) and their role in value co-creation within interconnected service systems. It identifies four types of CEBs—co-developing, influencing, augmenting, and mobilizing—and discusses how these behaviors contribute to value creation for customers, firms, and other stakeholders. The chapter aims to provide a holistic understanding of CEBs and their implications for future research and practice in customer engagement and value co-creation.

Author

AULIA KAMALIA

Language

EN