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What is SVOD Customer Acquisition in India about?

The document discusses the Indian OTT market and strategies for OTT platforms in India. It provides information on the key players in the OTT ecosystem like content creators, distributors, technology platforms, and different business models. It also outlines five differentiators for OTT platforms: understanding customer behavior, setting the right price points, content, distribution and promotion strategies, and technology. Finally, it predicts that the Indian OTT market will consolidate over the long run a

Author

Abhishek Kumar

Language

EN