About this document
Effective Pricing Strategies for CEOs by Julia Gorodova is a document available to read on EtoBox.
Chief executives need to pay more attention to pricing strategies according to an expert. Setting the right price is important to avoid alienating customers. Once a bad price is established, it can be difficult to change. Companies should use available technology and data to carefully set prices that reflect real differences in products or services offered rather than keeping pricing secret, which is more likely to lead to lost business today.
- Author
- Julia Gorodova
- Language
- EN