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What is Understanding Black Consumer Behavior about?

The article examines factors influencing retail shopping behavior in black communities, particularly the appeal of buying from black-owned businesses. It analyzes survey data to segment the black market based on shopping appeals like quality, price, and convenience, while investigating the impact of black ownership on shopping preferences. The study finds that while there are similarities in shopping behavior between black and white consumers, certain demographic factors and attitudes towards black ownershi

Author

creativecna

Language

EN