About this document
Understanding Distribution Channels in Marketing by Tejas Salunkhe is a document available to read on EtoBox.
This document discusses channels of distribution and factors to consider when selecting distribution channels. It notes that most producers do not sell directly to end users, but rather use intermediaries like wholesalers and retailers. The choice of distribution channels affects all other marketing decisions. While advertising costs are typically 2-5% of the selling price, distribution channels can earn between 10-50% of the ultimate selling price. When selecting channels, factors like customer preferences
- Author
- Tejas Salunkhe
- Language
- EN