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What is IMC Course Overview and Objectives about?

This document outlines a course on Integrated Marketing Communication (IMC) at Gujarat Technological University. The objectives of the course are to familiarize students with IMC concepts and practices, learn various communication tools and their effectiveness, and develop ideas for effective marketing communications integration. The 36-session course covers topics such as the role of IMC in marketing, communication models and processes, planning IMC objectives and budgets, developing IMC programs, and meas

Author

Amit Sorathiya

Language

EN