About this document
Market Entry Challenges in India by Roger Moser is a document available to read on EtoBox.
This document discusses market entry challenges for Swiss companies in India. It identifies 13 critical incidents along the market entry process, from evaluation to local operations. Swiss SME executives were interviewed to understand the key challenges. Executives perceive correctly evaluating market potential and rigorous financial planning as most important for success. They view addressing challenges in the implementation phase, such as product adaptation and managing partners, as most complex. The docu
- Author
- Roger Moser
- Language
- EN