Can I read Brand Perception of Malabar Gold Jewelry on EtoBox?
Brand Perception of Malabar Gold Jewelry by Vishwa N is a document available to read on EtoBox.
What is Brand Perception of Malabar Gold Jewelry about?
The document provides an introduction and background on the gems and jewellery industry in India and the shift towards branded jewellery. It then outlines the objectives of the study which are to determine brand awareness and perception of Malabar Gold Jewellery and how it can increase their marketing effectiveness. The research will use a sample of 105 customers in Bangalore, collecting primary data through questionnaires and interviews and secondary data from company sources. It will analyze the data usin
- Author
- Vishwa N
- Language
- EN