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BRIEF CONTENTS 6 PREFACE 11 ACKNOWLEDGMENTS 12 ABOUT THE AUTHORS 13 Chapter 1. INTRODUCTION 16 Chapter 2. IDENTIFY 20 Chapter 3. DISCOVER 32 Chapter 4. ENHANCE 46 Chapter 5. ANTICIPATE 54 Chapter 6. TARGET 66 Chapter 7. EVALUATE 74 Chapter 8. IDEATE 50 MORE 82 Chapter 9. CHOOSE ONE BIG, VALUABLE, IMPACTFUL, FEASIBLE, AND PROFITABLE IDEA 100 NOTES 104
- Author
- Cohen, Dan
- Language
- EN
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