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What is Analyzing Customer Behavior Online Shopping Study Notes about?

This project analyzes customer behavior on an e-commerce platform to address issues like low conversion rates and high cart abandonment. It utilizes various datasets and tools, including Power BI and SQL, to identify customer patterns and provide actionable recommendations. Key insights reveal that repeat customers contribute significantly to revenue, with specific demographics and product categories driving purchases.

Author

easyshortssforuhh

Language

EN