About this document
Bank Marketing Campaign Optimization by Bramhananda Reddy is a document available to read on EtoBox.
The bank conducted a telemarketing campaign to promote term deposits and build long-term customer relationships. The objective is to identify target customers and factors for successful conversions, to optimize future campaigns. The analysis examines variables like age, education, marital status, call duration, and their relationships. Key insights are that customers with a master
- Author
- Bramhananda Reddy
- Language
- EN