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Revitalizing Atlas Cycles Brand Strategy by Shubhangi Mishra is a document available to read on EtoBox.

What is Revitalizing Atlas Cycles Brand Strategy about?

Atlas Cycles, once the largest bicycle manufacturer in the world, is facing extinction due to its failure to adapt to market changes. The document outlines a Blue Ocean Strategy that includes product innovation, market expansion, partnerships, and a strong digital presence to revitalize the brand. Recommendations include introducing electric bicycles, targeting underserved markets, and exploring global expansion opportunities.

Author

Shubhangi Mishra

Language

EN