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What is Market Segmentation Strategies Explained about?
The document discusses different types of market segmentation that are used in developing customer-driven marketing strategies. It specifically mentions market segmentation, market targeting, positioning, and differentiation as the four key steps in a customer-driven marketing strategy. It provides examples of companies engaging in different types of segmentation, such as demographic segmentation targeting millennials, and psychographic segmentation targeting customers based on lifestyle.
- Author
- Yumna Wafa
- Language
- EN