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Can I read Examining the Impact of Influencers’ Credibility Dimensions: Attractiveness, Trustworthiness and Expertise on the Purchase Intention in the Aesthetic Dermatology Industry on EtoBox?
Examining the Impact of Influencers’ Credibility Dimensions: Attractiveness, Trustworthiness and Expertise on the Purchase Intention in the Aesthetic Dermatology Industry by Omayma AlFarraj; Ali Abdallah Alalwan; Zaid Mohammad Obeidat; Abdullah Baabdullah; Rand Aldmour; Shafig Al-Haddad is a Business, Management and Accounting article available to read on EtoBox.
What is Examining the Impact of Influencers’ Credibility Dimensions: Attractiveness, Trustworthiness and Expertise on the Purchase Intention in the Aesthetic Dermatology Industry about?
## Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic dermatology consumers in Jordan. ## Design/methodology/approach The population of this study entails all followers of aesthetic dermatology clinics on their Instagram accounts. However, only three influencers from the aesthetic dermatology industry were selected and approved the request of sharing the survey instrument on their official platforms. Overall, 600 surveys were distributed, but only 384 were completed fully, constituting a 64% response rate. ## Findings The data analysis revealed an excellent fit for the data and indicated an impact of attractiveness and expertise on online engagement and PI. Moreover, a mediating influence was also found for online engagement on the path between influencer credibility and PI. ## Research limitations/implications This study has a limitation of collecting the data from only three influencers; consequently, collecting data from the followers of more than four influencers would get more genera
Who reads Examining the Impact of Influencers’ Credibility Dimensions: Attractiveness, Trustworthiness and Expertise on the Purchase Intention in the Aesthetic Dermatology Industry?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Omayma AlFarraj; Ali Abdallah Alalwan; Zaid Mohammad Obeidat; Abdullah Baabdullah; Rand Aldmour; Shafig Al-Haddad
- Publisher
- Emerald
- Published
- 2021
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)