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The document outlines a final course paper analyzing the investment project for a matcha beverage shop named Mori Matcha, developed by a student team at Van Hien University. It includes sections on market research, business operations, financial analysis, and risk assessment, emphasizing a take-away model targeting young consumers. The project aims to capitalize on the growing demand for convenient, healthy beverage options, with an estimated initial investment of VND 70,000,000.

Author

lamminhthuan3010

Language

EN