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What is Consumer Preferences in Electronic Durables about?

This study examines consumer preferences for purchasing electronic consumer durables from retail malls in Ahmedabad, India. The researcher conducted surveys of consumers who had purchased electronics from organized retail malls in the past six months. The study found that factors like cost benefits, technology, promotions, social and cultural influences, trust, and satisfaction with the retail mall most influence consumer preferences. Demographic factors like age, occupation, education, income, and family s

Author

Namrata Agarwal

Language

EN