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What is Understanding Consumer Perception about?
The document discusses customer perception and its influence on brand management, highlighting factors such as price, advertising, and packaging that shape consumer choices. It outlines the stages of consumer perception in marketing, including sensation, attention, interpretation, and retention, and introduces consumer perception theory, which analyzes motivations behind purchasing decisions. Additionally, it presents research objectives and methodology related to crop loans, focusing on customer awareness
- Author
- Narender Kaviri
- Language
- EN